Partnership delivers ultimate combination of brand strength and Mint Green’s focused expertise.
TORONTO, CANADA, August 13, 2020 – The Mint Green Group announced today an exclusive distribution partnership with Nike Canada to elevate the golf and tennis retail experiences for Canadians. The partnership will enable a sharpened focus and increased investment on these growing categories, extending Nike Golf and Tennis distribution throughout Canada.
This new business model reflects Nike’s commitment to reinforcing its leadership in golf and tennis and offering players at every level, the best of Nike’s product innovation.
“Our partnership with Nike marks a fantastic new chapter in Mint Green’s history – and it has the potential to be the greatest chapter of them all,” said Ted Fletcher, Founder and Chairman of Mint Green.
Mint Green brings over 45 years of experience as a trusted and reputable partner, with a proven management team committed to driving sales and market share, while serving as a true, local-market extension of the global brands they represent.
“This is a winning partnership for Nike, Mint Green, and – most importantly – for Canadian golf and tennis players, who connect deeply with the Nike brand. We are 100% focused on amplifying Nike’s leadership in these two sports and ultimately, elevating the brand in the marketplace,” said Mint Green CEO, Joanne Fletcher. “This partnership is coming at the perfect time, as Canadian participation rates in golf and tennis are both experiencing strong growth.”
Beginning on November 1, 2020, Mint Green will assume all sales to Canadian retail partners for Nike Golf and Tennis and will begin shipping the Spring 21 season, as of January 1, 2021.
Media Contact:
Claire Rankine
Nike Canada
416-356-1745
Mint Green Group
mediarelations@mgg.ca
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.
About the Mint Green Group
Established in 1974, the Mint Green Group is a premium, full-service distribution company, servicing the golf, tennis and licensed sports markets. Since its inception, Mint Green has partnered with some of the world’s iconic sports, lifestyle, tennis and golf brands, building those brands to new heights and driving their distribution throughout the marketplace. Mint Green has built a reputation as a leader in its field, driven by its outstanding sales, customer service, operations, brand building and marketplace expertise.