From the beginning, K-Swiss has been driven by an entrepreneurial spirit and a steadfast pursuit of turning dreams into reality.
From the beginning, K-Swiss has been driven by an entrepreneurial spirit and a steadfast pursuit of turning dreams into reality.
On-court performance and off-court style
K-Swiss was founded in 1966, when two Swiss brothers moved to California to create a footwear brand focused on tennis. As avid skiers and tennis players, the brothers took inspiration from leather ski boots to create a court shoe that supported the aggressive side-to-side movement of tennis. More than 50 years later, K-Swiss’ modern brand mission is to outfit and inspire the next generation of entrepreneurs. These young leaders are at the forefront of today’s culture, influencing and inspiring young people around the world.
