We’re game. Mint Green helps leading sport and lifestyle brands drive their business and activate their global strategies in the Canadian marketplace.
In the game since 1974
Founded by entrepreneur Ted Fletcher, The Mint Green Group was created out of a love for sport and penchant for sales. This love led to a lifelong career as a sports licensing pioneer and one of Canada’s foremost business leaders in the sporting goods industry. Today, we still have the same drive and passion to bring winning global brands to Canadian consumers.
The Mint Green advantage
We are brand stewards
We’re experts at taking a brand’s global strategy and bringing it to life for the Canadian market, across every touchpoint.
We are all in
We work with brands we believe in and cover every aspect of the customer experience. From sell-in to sell-thru, we’ve got all the bases covered.
We make deep
consumer connections.
Everything we do starts and ends with the consumer. Our job is to understand consumers’ needs so we can earn their loyalty through meaningful content and an emotional connection.
We have long-term relationships across all channels
We understand the retail landscape in Canada and are proud to be a trusted partner to thousands of retailers from Coast-to-Coast.
We know the English and French markets
With experience in English and French Canada, we understand the cultural distinctions and how to best connect in each unique market.
Our vision in action
Be the most valued partner for customers and global brands.
Recognize that consumers have more power than ever.
Embrace technology that is changing the way they shop.
Empower retailers who are racing to adapt.
Connect global brands to Canadian consumers in the ways they want to be reached.
Recent news
Mint Green Group and Nike Canada Form Strategic New Partnership To Drive Growth of Golf & Tennis
Partnership delivers ultimate combination of brand strength and Mint Green’s focused expertise. TORONTO, CANADA, August 13, 2020 - The Mint Green Group announced today an exclusive distribution partnership with Nike Canada to elevate the golf and tennis retail...
Join our roster
If you’re a global brand looking to expand your business in the Canadian marketplace, we're here for you.